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Marketing management - A Strategic Approach with a Global Orientation

Autor:Harper W. Boyd
Izdavač:Irwin Series in Economics
  • Chicago
  
Format:28
Uvez:meki
Broj stranica:    555
Godina izdanja:    1995
Napomena:    Engleski jezik
 
 
Cijena: 13,14 €99,00 kn
  
 
 
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Marketing management
 
Marketing management

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
Marketing management

udžbenik za fakultete udžbenik menagement marketing engleski jezik
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